Monday, March 8, 2010

PSP SmartPhones as iPad Rival?

Years ago, Sony Entertainment made a breakthrough with Sony Playstation gaming console, which then invite one major software manufacturer to dwell into the same market (Microsoft with XBOX). Which then started the gaming console war, with their upgrades and everything else. But now, Sony seems like getting more aggressive with their move. Instead of waiting for a new competitor, they jump into a new competition.

This time they headed to mobile devices market which accompanied with software services (remind you of Android, right?). And what are they going after? Apple's iPad if I may say.

Rumors on the internet says that (Wall Street Journal report) Sony had made a strategy called Sony Online Service, which revolves around mobile technology and gaming service. The products will be new smartphone and tablet-like devices.

Sony has clearly seen the runaway success of Apple's iTunes Store, particularly the booming market for mobile iPhone and iPod touch apps, and wants in on a piece of the action.
Sony Online Service

Sony Online Service is expected to offer a similar range of music and video content, and the jewel in Sony Computer Entertainment's crown – it's massive back-catalogue of PlayStation games.

Sony is planning to make a smartphone that can play those downloadable games made for the PSP Go— the much rumoured "PSP phone."

A project is also underway to make a new device which "blurs distinctions among a netbook, an e-reader and a PSP," according to the Journal.

"It's still not quite clear what specific steps Sony will take to achieve that, especially when iPad and other highly capable mobile devices are crowding the market," Nobuo Kurahashi, a consumer-electronics analyst at Japanese brokerage Mizuho Investors Securities, told the WSJ.

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